PLATINUM Shampoo 16oz

The Ylno Platinum Shampoo, a revolutionary hair treatment line specifically designed for blonde and gray hair. From Brazilian Native Amazon Forest Seeds this shampoo is crafted to enhance color while deeply treating the damage caused by chemical processes used in coloring.  Formulated with the highest quality ingredients, Platinum nourishes even the most over-processed hair, restoring it with the care and love it deserves. Whether your hair has been stressed by frequent chemical treatments or simply needs a touch of vibrancy, Platinum offers the ultimate solution to keep your blonde looking radiant and healthy.

• Tone Correction: It effectively attenuates and neutralizes unwanted yellow or brassy reflexes in light blonde, silver, gray, and bleached hair.
• Deep Hydration: Unlike many toning shampoos that can be drying, this formula contains nutritional properties intended to leave hair soft and moisturized.
• Color Enhancement: It brightens and enhances the vibrancy of cool tones, helping to achieve a flawless, radiant blonde look.
• Hair Strength: The formula is infused with Selected Organic Raw Ingredients, which helps to strengthen hair strands while improving overall shine and luster.
• Protection: It helps maintain color vibrancy and provides protection for color-treated hair to prevent premature fading.

Formulation Insights:

• Protein/Vitamin: Formulated with proteins and Vitamins, which reinforces the hair shaft from within. It creates a protective barrier that helps the hair retain moisture and improves elasticity.
• Moisture Balancing: The formulation includes humectants like Glycerin or Hyaluronic Acid to ensure that while the hair is being toned, it remains hydrated rather than becoming brittle.
• Violet/Purple Pigments: These micro-dosed pigments act as a color-toner by depositing on the hair surface to neutralize brassy and yellow undertones, moving the hair toward a cooler, "icy" platinum spectrum.
• Keratin Amino Acids: Help smooth the hair cuticle and restore shine to chemically treated or bleached strands.
• Nano-Molecule Technology: Nanotechnology (nano-molecules), which allows active ingredients like keratin and antioxidants to penetrate deeper into the hair fiber for more effective restoration.

INSTRUCTIONS TO USE:

• Application: Platinum Shampoo should be applied and massaged into the hair, then left to act for 1 to 5 minutes before rinsing.
• Frequency: Users are typically advised to use it daily until the desired tint is reached, then reduce usage to 1 to 3 times per week to maintain the tone.
• System Integration: For best results, it is recommended to be used in conjunction with the Platinum Conditioner and Platinum Mask.